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Bartlett, Christopher A. ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Bartlett, Christopher A. MANAGING ACROSS BORDERS The Transnational Solution
Harvard Business School Press 1991 0875843034 / 9780875843032 Paperback Good with no dust jacket
X-LIBRARY COPY WITH NORMAL WEAR AND STAMPS & STICKERS, PAGES NICE; 9.5 x 0.75 x 6 Inches; 274 pages; The first edition of Managing Across Borders was hailed as a landmark book, widely praised for its pioneering insights into the management of companies operating in an international environment. With the introduction of an entirely new organizational form--the transnational--Bartlett and Ghoshal showed how the nature of the competitive game had fundamentally changed, requiring that companies simultaneously capture global-scale efficiency, respond to national markets, and cultivate a worldwide learning capability for driving continuous innovation across borders. In this newly revised edition, the authors revisit their breakthrough concepts, updating the material with fresh, timely examples drawn from today's leading global enterprises. The insightful profiles of global middle managers and the real-world case studies paint a complete picture of the issues, problems, and opportunities encountered on the road to becoming a transnational. Included with this edition is a new application workbook, a highly practical tool for translating the book's ideas into action.
Price:
1.19 USD
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